A Home of Your Own

Attention FSBO's...A"You Can't Ignore the 5 Ton Elephant in My Front Yard" Marketing Idea
May 2nd, 2008 5:50 AM

Here is a GREAT way for some of you to attract qualified buyers. So good, they can't ignore your home.

One of the keys to marketing and selling anything is to identify, and acknowledge a buyers objection and then giving him/her the solution.

One of the biggest objections I hear is the lack of financing available. Many loan program want large downpayments - even for well qualified buyers.

But advertising your home with a little known government mortgage program gives your buyers the solution to their financing woes. (and helps you sell your home)

The USDA's 502 Guaranteed loan program rewards hard working, bill paying Americans with 102% financing. This well established, but little known program offers buyers in qualified areas:

102% Financing- No Minimum Down Payment
No Private Mortgage Insurance
30 Year Low Fixed Rates
Flexible Credit and Qualifying Guidelines
No Maximum Purchase Price
Closing Costs, Legal Fees, and other eligible costs may be rolled into the loan.

No other loan program even comes close!

So here is how to use this knowledge to give you an almost unfair advantage when selling your home.

1) Find out if your home is in an eligible area for this program. An easy way is to go to the USDA website or www.USDAlender.com. Click on the area eligibilty, follow the prompts and enter your address. A map will pull up that shows whether or not the property is in an eligible area.

2) Find a local lender or mortgage broker who knows and offers this program and work with them to create some yard signs. ie "This Home Eligible for 102% Financing". Signs cost me about $4 to $35 depending on how fancy you want to get. The simple Coruplast ones are just fine.

3) Work together with the lender/broker to market and advertise your home. They'l be happy to do so as they will be first in line to get the financing deal. You may want to include their phone number on the signs and in your ads. Or have the lender/broker prepare flyers and prequalification forms. Have them prequalify any potential buyers. This way you can weed out the lookie-looks, and only show your home to real buyers.

Then just sit back and watch the action pick up like mad.

Bottom line is to do a little research (local USDA office or www.USDAlender.com) see if you home fits, find a lender/broker partner, market and advertise with the program,and....

SELL YOUR HOME!

Hope that helps some of you.


Posted by Eligible Homes on May 2nd, 2008 5:50 AMPost a Comment (0)

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